Cornetto Algida guaranteed by the Italian Vegetarian Association together with CSQA
CSQA Certifications increasingly committed to protecting consumers on well-being and new lifestyles.
The commitment of CSQA Certificazioni in the sector of products for personal well-being is growing. The Italian Vegetarian Association (AVI) exclusively entrusts CSQA with the verification of the brand new Cornetto Algida "Veggy" , the first large-scale industrial product without animal derivatives to benefit from the international V-Label brand. The V-Label brand is today one of the most well-known veg brands in the world, it is released in Italy by AVI following documentary verification of the recipe and in more complex cases also following an inspection by CSQA.
The Cornetto line, one of Algida's best-selling ice creams, thus expands with the introduction of an innovative variant to deal with a growing phenomenon: the increase in the number of vegetarians and vegans in our country. In 2016 they substantially tripled (for a total of 1.8 million people ) and again in 2016 7.6% of Italians declared that they followed a vegetarian or vegan diet. Algida has already informed her 11 million Facebook followers of the arrival of the Cornetto Veggy with the claim "Because happiness must be for everyone".
“Our desire - says Eleonora Foglia , Brand Manager Magnum and Cornetto Italy - is that everyone can appreciate the goodness of Cornetto Algida. With Cornetto Veggy we have created a product with vegetable ingredients, suitable for those who choose to follow a vegan or vegetarian diet: all the delicacy of soy ice cream, combined with a cocoa coating, chopped hazelnuts and the classic Cornetto wafer".
Given these data, it is increasingly important for the consumer to be able to have guarantees on the purchase of products with specific characteristics connected to the health and well-being of one's body. Carmen Nicchi Somaschi – president of AVI – declares that “while in many parts of the world the V-Label mark is granted only on the basis of a documentary evaluation, the Italian experience is unique because in many cases it also provides for the inspection of the plant by CSQA. It is an experience aimed at guaranteeing the consumer more, which was borrowed from the collaboration started a few years ago between AVI and CSQA for the Qualità vegetariana ® and Qualità vegetariana Vegan ® certification " .
The Qualita Vegetariana ® and Qualita Vegetariana Vegan ® marks are permitted to be used only after a real certification issued by an independent third party and since the requirements are the same as for the V-Label mark, it greatly simplifies the procedure for obtaining this mark. " Businesses have understood that the veg sector represents enormous potential but communication alone is not enough and it is for this reason that the most attentive companies rely on brands that are also recognized by the associations that represent these consumers and which provide for a third-party guarantee " underlines Maria Chiara Ferrarese, Business Assurance of CSQA .
The Qualità Vegetariana ® and V-Label brands are therefore intimately interconnected, the former being more in demand at a national level while the latter is more recognized at an international level . “In our experience, adopting both brands – summarizes Carmen Nicchi Somaschi – means guaranteeing consumers from all over the world using one or the other based on the target markets” .