The issue of price continues to be central to the market scenarios of evo oil . Due to strong increases in the cost of raw materials, consumption of olive oils has undergone a significant contraction over the last two years. The decrease is mainly linked to the Classic segment, which has recorded a price increase of over 40%.
On the other hand, 100% Italian is growing, benefiting from a lower price increase compared to extra virgin olive oils of EU and non-EU origin, followed by Organic and Unfiltered . The number of purchasing families has slightly decreased. The average purchase per act is decreasing above all: the category is still being purchased, but fewer units are being purchased than in the past and in formats smaller than a litre.
In 2024, globally, EVO consumption saw a 2.8% contraction in volumes compared to a strong growth in value (+32.8%) due to the increase of €2.26/L in the average price compared to the same period.
In the wide range of Oleificio Zucchi products, the 100% Italian Sustainable Extra Virgin Olive Oil stands out. It is the first to come from a fully traced and certified sustainable supply chain, certified by CSQA , and is consolidating its presence in the premium range on the shelves of large-scale retail trade. A story of quality, which marries environmental, economic, social and nutritional values.
The new Zucchi Fritto Libero! frying oil , launched in 2024, features a formulation based on high oleic sunflower seed oil that reduces frying odors by 50% compared to standard sunflower oils. The packaging has also been designed with the aim of enhancing the product, combining an attractive design.
“With the return of a good availability of quality olive raw material, we expect a downward repositioning of the entire shelf - explains Giorgio Belfiore, commercial director of the consumer division of Oleificio Zucchi -. What we hypothesize is that the very low offers of the pre-crisis period of the raw material will not be reached, but that more lukewarm promotional pressure values will be maintained. The entire scenario is supporting an increase in the consumption of quality oils, within which the company can play a leading role”.
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Source: GDO Week