Purina , a leading European company in pet care, two years after the launch of LENs (Landscape Enterprise Networks) , the regenerative agriculture project launched in 2022 with the aim of promoting the transition towards more sustainable agriculture and the enhancement of the territories in which it operates in Veneto and Friuli-Venezia Giulia , takes stock of the evolution of the initiative.
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In Italy, LENs is an example of how a collaborative network can unite farmers and companies with the aim of protecting the environment and enhancing the territory.
The project is developed in collaboration with other financiers such as Consorzio Tutela Prosecco Doc and strategic partners such as Leone Alato, together with consultants specialized in environmental matters such as 3Keel and Preferred by Nature, with the support of Cereal Docks and Serena & Manente, together with several partner organizations, including Veneto Agricoltura, Csqa , Wha Project, Agrinnovazione, to which xFarm has recently been added, as a technological partner, making its expertise available to support farmers and agronomists in the implementation and monitoring of the regenerative practices promoted by the program.
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Source: AgriCommercio