Marca is the only Italian fair dedicated to private label, the great showcase where the products of Italian excellence are exhibited under the distributor's brand. The fair is organized by BolognaFiere in collaboration with ADM, the Association of Modern Distribution.
The food sector will continue to play a predominant role at the event, but the non-food exhibition area is also expanding, particularly in terms of the product offering for home, pet and personal care. At Marca 2024, the International Private Label Show (IPLS) will take on a new form, an exhibition area dedicated to new products from companies, grouped according to 8 sector megatrends indicated by Expertise On Field- IPLC.
It will be a journey through local product innovations, innovations dedicated to well-being and health, Free From / Rich In products, Flexitarian / Vegetarian / Vegan nutrition, ready-to-eat products (also for the Food Service and Ho.Re.Ca channels), innovative or reduced packaging, Made in Italy and Sustainability.
We look forward to seeing you at our stand!