The conference entitled “The importance of MADE GREEN IN ITALY certification” was held in the press room of the Chamber of Deputies in Rome, involving some of the leading experts in the oil sector and professors from the main Italian universities. It was an opportunity to take stock of an important practice, that of MGI certification, which more and more quality agri-food products such as extra virgin olive oil should achieve, to increase their attractiveness on international markets, also in light of today's international geopolitical conditions, starting with the much-maligned duties.
Promoted by entrepreneur Alessia Zucchi , an oil producer whose company obtained the first MGI certification in the agri-food sector, the morning of the study tried to understand how the MGI Certification can help companies increase their competitiveness but also promote correct consumer information on the agri-food sector and in particular on the Italian olive world. A pillar of the Mediterranean diet, Italian olive oil is in fact one of the products that best express the values that make Made in Italy food a reference point for absolute quality, not only in Europe but throughout the world.
After the initial greetings of Senator Gilberto Pichetto Fratin (Minister of the Environment and Energy Security), and Raffaele Nevi (Agriculture Commission of the Chamber of Deputies), the following spoke about it: Fabio Iraldo (Scuola Superiore Sant'Anna di Pisa and Bocconi University); Carlo Zaghi (Director General for Environmental Assessments of the Ministry of the Environment and Energy Security); Bruno Notarnicola (University of Bari and Italian LCA Network); Ettore Capri (Catholic University of Piacenza); Carlo Alberto Pratesi (Roma 3 University); the entrepreneur Alessia Zucchi (CEO of Oleificio Zucchi ); Maria Chiara Ferrarese (Director General of the certification body CSQA); Andrea Marino (General Manager of FEDEROLIO – National Federation of Olive Oil Trade).
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Maria Chiara Ferrarese underlined the importance of voluntary certification as a tool to support companies in their development and communication strategies and at the same time as a guarantee tool for consumers and stakeholders. The choice of solid standards, in line with the EU directives on Green Claim, allows for effective messages to be conveyed to maximize company results and investments. The definition of a sustainability model for quality Made in Italy represents an important objective to enhance products, companies and territories: a photograph that can be exported to countries that are increasingly attentive to these issues.
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Source: Agenfood.it