Certified producers, this is the time to do things, you have a great opportunity to enhance production, an opportunity that perhaps will never return because the favorable conditions are now. Time is running out: the certification application must be made by April 30th. This is the appeal and invitation that arises from the conference " Pesca di Verona PGI, a value for the territory: the time of doing ", which took place last March 15th in Bussolengo, in the province of Verona. An appeal that does not come from some trade association, but directly from organized distribution - specifically Rossetto and Migross - which, as was explained during the event, has every interest in putting a product with a certificate of origin, because it is the consumer who requests it, provided that the quality, critical mass and supply calendar requirements are respected which, for peaches and nectarines, should be at least 6-8 weeks.
PGI element of distinctiveness . The Pesca e Nettarina di Romagna PGI had a stable trend in 2023 compared to 2022, but in relation to a longer-term dynamic the statistics record a -27% for peaches and a -18% for nectarines compared to 5 Years ago. “We are faced with a challenging medium-term scenario, for a category that is still worth 10% of spending on fruit and vegetables in Italy,” declared the director of SGMarketing Salvo Garipoli, who introduced and moderated the conference on Pesca di Verona PGI of March 15th. “According to the latest Ipsos investigations – continued Garipoli – today's consumer demands typicality and authenticity, national origin and seasonality, is interested in new products and brands, prefers products that safeguard the environment and communities, products that bring well-being. All characteristics that can be found in a territorial specialty such as Pesca di Verona PGI.
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The body appointed by the Veneto Region for controls on the PGI of Pesca di Verona is the CSQA . “Out of 326 DOC and IGP denominations, CSQA controls 80, including Grana Padano, Parma Ham, Balsamic Vinegar of Modena, Chocolate of Modica”, declared Nicola Conterno of CSQA , among the speakers at the conference Bussolengo (VR).
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Source: Fruitbook Magazine