The enormous San Felice farm , covering over 600 hectares in total, had been owned since the 18th century by the Grisaldi del Taja marquises, a family of Sienese origin who, sensing its great wine-making potential, invested in vineyards and participated in the foundation of the Chianti Classico Consortium in 1924. For centuries, the company had been the classic expression of the Tuscan sharecropping economy and its production models which, even after the post-war period, had not been influenced by the winds of modernity, falling into a situation of irreversible crisis due to the depopulation of the countryside. Thus , in 1968, the property was sold to a Milanese industrial company , then in 1978 it passed to Ras (Riunione Adriatica di Sicurtà), later acquired by the Allianz Group, one of the most important financial insurance groups in the world, which has always supported the entrepreneurial policy of San Felice, its growth and its development.
The leadership of the entire structure was immediately entrusted to Enzo Morganti , an enlightened factor, and innovation came in one fell swoop: the transition from the ancient schemes to those of a modern agricultural enterprise was immediate. It was immediately clear that the path they wanted to take was to combine a far-sighted approach with a profound territorial identity, a distinctive fact that has always made the company unique in its kind.
Thus Enzo Morganti was one of the first ever to understand that it was necessary to go beyond his own historical borders and “conquer” other territories with a great viticultural vocation: “In the 1980s, the wine in the Montalcino area was certainly of excellent quality, but to be honest it was practically unknown – recalls the oenologist Leonardo Bellcaccini – working at Agricola San Felice since 1984 – there were four great historical brands, but for all the other realities I would speak of farms, so calling them cellars was premature. Despite all this, my mentor Morganti glimpsed in this land that qualitative potential that then revealed itself a decade later, in the 1990s. The opportunity to purchase arose because Morganti knew the owner of this Montalcino company, Mr. Giovannelli from Prato, who was also one of the owners of Castello di Bossi, bordering San Felice. The first official harvest of San Felice in Campogiovanni , which at the time was a rather isolated area, I carried out in 1984. Those years were my real training ground in the world of Brunello . I really did everything. The first vinifications were outside in a cemented square with enameled iron tanks, climbing onto them with a wooden ladder that was not very solid, together with the farmer Fernando Giannetti, who lived with his wife Franca, as caretakers, in Campogiovanni”.
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In 2022, Campogiovanni also obtained the Equalitas certification , which was born from an initiative by Federdoc and Unione Italiana Vini with the collaboration of CSQA Certificazioni , Valoritalia, 3Avino and Gambero Rosso to promote sustainability in the wine agri-food supply chain through an approach that brings together the best initiatives of best practices, consolidated and innovative, creating an Italian model of sustainable quality recognized worldwide, based on three fundamental pillars: environmental, social and economic. And the companies that adopt it, like Campogiovanni, spread a collective guarantee brand for the consumer.
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Source: Oinos