On a production level, the new regulation aims to ensure that producers acting collectively have the necessary powers and responsibilities to manage GIs , also to respond to society's demands, such as animal health and welfare, products resulting from sustainable production , and to operate and be competitive on the market. At market level, the new rules aim to help ensure fair competition and generate added value with the aim of sharing this added value along the marketing chain, in order to guarantee a fair return for producers. Another aspect this regulation looks at is maintaining the ability of producers to invest in the quality, reputation and sustainability of their products. The new GI system also aims to contribute to the achievement of rural development policy objectives, providing support for agricultural and processing activities, preserving know-how and promoting quality products specific to the geographical area in which they are produced.
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“The new regulatory framework further strengthens the role of the protection Consortia”, declares the president of the Consortium for the Protection and Promotion of Cuneo Raw Food Chiara Astesana, “ confirming their erga omnes powers towards all the subjects involved in the certification process. Furthermore, it allows the Consortia to activate actions aimed at preventing or countering any initiative that risks being harmful to the reputation or value of the PDOs ."
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In relation to the approval of the new EU Regulation, the statement by the director of CSQA, Maria Chiara Ferrarese , is particularly interesting: "The new regulation recognizes greater importance to the role and functions of the groups (protection consortia), providing for the possibility of operating and promoting products also in new contexts of responsibility, development and growth . The new actions and activities that the protection Consortia can develop, starting from the strong and indissoluble bond with the territory inherent to the GI product, through food and wine tourism (so-called DOP Tourism ) and commitments to sustainability represent a significant innovation and constitute opportunities important to increase the recognized value".
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Source: IdeaWebTV.it