If a company's identity card could talk, it wouldn't just list personal data. It would tell a story made up of distinctive traits, values and even ambitions. For Amadori , one of the Italian protagonists of the agri-food sector, the "special sign" that stands out is, they say in the company, a real revolution: today one of the main brands in the poultry sector defines itself as an " Italian protein company ". Which is not intended to be a slogan, but a manifesto of intent: " Feeding the communities of today and tomorrow with proteins that are good for everyone , taking care of the ecosystems of which we are part". Therefore, a more inclusive and varied (food) future.
Not only traditional chicken and turkey meats – Amadori's core business – but also pork , eggs and all egg products and, above all, vegetable proteins . A way to respond to an increasingly demanding market, without forgetting the company's deep roots.
[…]
An integrated, certified and controlled supply chain is also being discussed for pink proteins. «We have worked in this direction after the acquisition in 2022 of the historic Lenti ham factory founded in 1935 in Santena (Turin), a specialist in the production of cooked, roasted and pre-sliced products – adds Conti -. With its entry into Amadori, Lenti has created a range of products with 100 percent Italian meat from a controlled and certified supply chain, Le Eccellenze di Filiera , calculating that only 20 percent of cooked hams in Italy come from purely Italian production. Lenti&Lodi Cooked Hams have been certified by the CSQA body ».
Whether it's a chicken or a vegetable cutlet, Amadori's goal remains the same: to bring the best of Italian tradition with an eye to the future.
[…]
Source: COOK – Corriere della Sera