At Cosmoprof 2018, AVI and CSQA present V-Label Cosmetics
The Italian Vegetarian Association (AVI) is present at the Cosmoprof Worldwide Bologna - international fair dedicated to cosmetics and the beauty world held from 15 to 18 March 2018 - for the official launch of the V-Label Cosmetics brand, a standard aimed at identifying and approving cosmetics that do not contain ingredients of animal origin.
The international V-Label brand - which identifies vegetarian and vegan products and services recognized by consumers all over the world - is also being launched by the Italian Vegetarian Association for the first time on cosmetics, personal hygiene and household cleaning products. Currently used only on food products, in Italy the mark is granted to companies by AVI following documentary evaluation and following audits carried out by CSQA Certificazioni , an independent third party body.
A great opportunity for all Italian cosmetic companies which will now be able to use a brand that is a guarantee of safety and transparency on animal welfare and sustainability issues.
As highlighted by the latest Eurispes data, to date vegans and vegetarians are 7% of the population aged 18 and over , increasingly convinced of the positive effects in terms of health or out of love and respect for animals. Within the Italian cosmetics market which is worth 9,900 million euros in 2017, V-Label Cosmetics represents the answer to the growing needs of consumers interested in having guarantees on the purchase of products that combine well-being and people's health with respect for the environment and animals.
"It is an ambitious project - said Maria Chiara Ferrarese , Deputy Director and R&D Executive Manager of CSQA Certificazioni - which offers the consumer, for the first time in Italy, a systematic control of the products in order to be able to grant the brand".
Checks take place both on the finished product and on the ingredients, including those that are often not indicated on the label such as adjuvants and flavourings, in order to ensure that there is no material of animal origin.
"It is a guarantee - declared the President of AVI Carmen Nicchi Somaschi - not only for vegetarians and vegans but for all those who care about animal welfare and are interested in following a healthy lifestyle".
For further information: Press Office - Federica Di Sarcina - comunica@csqa.it - +393400831779