From the field to the supermarket shelf, calculating the ethical value of a product's supply chain is not a simple matter. Coop knows this well and has decided to focus on a concept that is as intuitive as it is complex and layered, that of the " fair price ". A term that represents the synthesis of the commitment to recognize a fair remuneration to all the actors involved in the agri-food chain, the guarantee of a convenient price for the consumer and the result of a journey that began in 1998.
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Since 2016, with the launch of the “Buoni e Giusti” campaign on illegality, ethical production chains and authenticity of food products aimed at consumers, Coop has made its collaboration criteria even more restrictive by extending the obligation to adhere to the code of conduct to suppliers of non-branded fruit and vegetables (in total there are 5,152 suppliers of goods of the brand). The litmus test of this approach is the checks (carried out by Bureau Veritas and CSQA ): 2,500 have been carried out from 1998 to today with a particular intensification starting from 2015 with 1,321 audits involving 562 suppliers (of which only 4 were suspended due to serious problems).
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Source: La Stampa